Goelett appoints Christopher Hecht as CEO to accelerate innovation and growth
Paris, October 2, 2025
As part of its strategy to strengthen innovation and support growth, Ziad Minkara, CEO of S4BT – Solutions for Business Travel, appoints Christopher Hecht as CEO of Goelett.
“With Christopher’s appointment, we are reinforcing Goelett’s role as the Group’s innovation driver. This decision aligns perfectly with the structuring of our S4BT organisation – not as a collection of disparate solutions, but as an integrated ecosystem designed to meet the evolving needs of European markets. Goelett is already a recognised platform, a true bridge between business travel and technology.
Under Christopher’s leadership, it will take on a new dimension, becoming a next-generation global platform combining travel, technology, customer focus, and payment solutions. His international vision and entrepreneurial spirit will accelerate innovation, inspire our teams, and create lasting value for our clients and partners worldwide,” says Ziad Minkara, CEO of S4BT
Recognised as a SaaS solutions expert, Christopher Hecht is the founder of PayPense. He has held key positions including Chief Product Officer and Chief Sales Officer at Itelya, as well as various leadership roles in the hospitality sector. Throughout his career, he has led international teams, designed innovative platforms, and executed global product strategies.
As CEO of Goelett, Christopher Hecht will be responsible for aligning strategic priorities, accelerating execution across all functions, and ensuring sustainable growth while enhancing value for clients, partners, and employees. He will work closely with Goelett’s Board of Directors and executive team, leveraging his expertise in organisational transformation and a customer-centric approach.
Today, Goelett is positioned as a true research and development hub, at the heart of S4BT’s innovation strategy. Christopher Hecht’s appointment as CEO marks a significant milestone and is set to accelerate the company’s ambitions.
Under his leadership, Goelett aims to strengthen its position as a robust technology platform, fully integrated into the business travel ecosystem and capable of meeting the growing demands of the European market.
The objective is clear: to combine technological innovation, corporate needs, traveler experience, and sustainability. Goelett aspires to become a benchmark for comprehensive business travel solutions, delivering performance, responsibility, and added value to its clients and partners.