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Our Group

Shaping the future of business travel

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S4BT is a European leader in business travel technology, providing innovative solutions for corporate clients, TMCs, and hotels. With expert teams across multiple countries, we serve thousands of businesses, streamlining corporate travel from booking to payment, customer service, and beyond.
"At S4BT, we’re building a European group to become the leading technology integrator in the business hotel and travel sector—serving companies and travel agencies with innovative, scalable solutions. Our ambition is to shape a more efficient, transparent and responsible travel ecosystem through our expertise and service."
Ziad Minkara
CEO, S4BT

Discover Our Story

Our vision

To shape the future of business travel through innovation, efficiency, and responsibility.”

Our clear vision and bold strategy combines performance with responsibility. We help our clients navigate the evolving travel landscape by addressing the challenges of tomorrow—digital transformation, cost optimization, process simplification, sustainability and data security.

A responsible approach to business travel

At S4BT, we are committed to building a more sustainable, secure, and transparent business travel ecosystem. Through technology, partnerships, and responsible practices, we help companies optimize travel while reducing environmental impact, ensuring data security, and upholding industry best practices.

Our growth model is built on sustainable solutions, continuous technological innovation and exceptional service, creating a strong connection with our clients and partners.

European presence, local and strong expertise

With offices in multiple countries, we ensure proximity to our clients while benefiting from the scale of a global player.

Ongoing innovation

Our dedicated teams are always innovating to enhance the travel experience, ensuring security, and sustainability.

Tailored solutions

We adapt our services to the unique needs of each client and market, with personalised solutions that prioritise human expertise and tech-driven efficiency.

Our expertise

Hotel sourcing

Custom solutions and a dedicated team of experts to support your RFPs. With in-depth market knowledge and high-performing tools, we help you craft clear, impactful, and competitive responses.

Hotel booking

Comprehensive hotel reservation solutions, connecting TMCs and corporate clients to an extensive hotel network with seamless booking, negotiated rates and duty of care compliance.

Online booking

A fully integrated, online platform that allows business travelers to book hotels, flights, trains, and rental cars while ensuring policy compliance and cost control.

Payment

Secure, innovative, and interoperable payment solutions designed to fit your approach—centralisation, mobility, or budget optimisation. Our tools integrate seamlessly into your existing ecosystem.

Customer care

A personalised, proactive, and long-term approach to supporting each client. Beyond service, we build real partnerships based on trust, proximity, and shared value—for lasting impact and meaningful collaboration.

Sustainable travel

We put innovation at the heart of a more sustainable future. Every solution is designed with CSR in mind and meets today’s market standards—certified, high-performing, and aligned with your goals for compliance and impact.

Media

Targeted media solutions that connect businesses with the right travelers at the right time, maximising visibility and bookings.

ERP

Centralised billing, VAT recovery, reporting and servicing tools that simplify and optimise daily travel and business processes.

Our group in numbers

S4BT is a major European player in business travel, serving thousands of clients and millions of travelers since 2001.

6
Brands
6
Countries
460
Business travel experts
€800M
Hotel booking volume

Our values

Excellence
Our commitment to excellence drives us to continuously improve our refine our skill and processes to deliver the highest quality outcomes for our customers.
Agility
We respond swiftly and effectively to changing circumstances, adapting our strategies and approaches as needed. We embrace change as an opportunity for growth.
Integrity
We act with a moral compass, demonstrating integrity in every action we take. We value ethical behavior and we are committed to responsibility and transparency in business.

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Our Commitments

At S4BT, our commitments go beyond business. From inclusive leadership and sustainable innovation to community action, we’re building a future where performance and purpose go hand in hand. Discover how we work and what we stand for.

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Talents

With teams across Europe and a shared drive to shape the future of business travel, we’re always looking for new talent to join the journey. Explore what makes our group unique — and discover your place in it.

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